Mojo offers our working partners:

  • Full service qualitative and quantitative research in assessing the feasibility of new products and services for your target audience

  • Evaluation of your innovative ideas for uniqueness and to see how they could be enhanced.

Our approach is not radical,

but rigorous:

  • Define

    Identify the requirement.
    What you need to know and why?

  • Mine

    Gather knowledge from primary and secondary research sources.

  • Refine

    Build on insights to improve the product.

‘There’s a way to do it better – find it’

Thomas A Edison

The Mojo methodology

 

Qualitative insight :

  • Desk research

  • Depth interviews

  • Focus groups

  • Co - creation workshops

  • Vox pops

Quantitative insight :

  • Online surveys

  • Face to face surveys

  • Hall tests

  • In home product placement

  • Panel studies

The Mojo mix

 

  • Brand evaluations

  • Competitor analysis

  • Design and packaging development

  • New product development

  • Media concept development

  • Usage and attitude studies

  • Pre/post advertising awareness studies

  • Segmentation studies

  • Pricing research

  • Brand tracking

The Mojo mash up

 

We can :

  • Appraise your innovation for uniqueness

  • Evaluate the commercial potential of an idea against its competitors

  • Suggest improvements to design or market strategy.

‘The purpose of computing is insight not numbers’

Richard Hamming